What would you Do ????

When it comes down to Michael and how he was able to have the passion for what his own brand was he showed a ton of dedication and tenacity for his acting career. “Behind the brand is careful business management controlling the way the brand expresses itself” (Davis 23) Some of the things that Michael was able to have going for him, was the facts that he actually know exactly what type of actor that he is and that he was a character actor and could mold to any role possible. The downside to that being a part of his brand was the fact that many people did not want to work with him because his reputation is cloudy from the factors of him be a diva on sets and not being able to get what it is that he wants. “Brand structure and brand management have helped build businesses, market products and services, and manage reputation” (Davis 25) Michael has many different people that he is able to network with and his agent is not really turning his back on him but more like allowing him to know that he needs to change the way that he works with others and that he will never be able to get a job in the USA.

Michael hears about a job that he wanted to audition for and his agent was not happy at what Michael did so in the branding of Michael he auditions for a role as a woman, keep to the factors that he is a character actor. He was able to take his friend to the point of being in character that he read for the same role that she was not able to get. Michael’s brand was a plus at this time and he was able to show that he is able to react instead reacting to the bad things that has happened.

If I was in the same situation as Michael I would go the some extremes to be able to get a job. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” Michael Hockney, (Davis 31) I feel like I have done so many random things already to be able to make my way to the point where I stand now, that I should be able to do as much as it takes in order to get the job of my dreams. As far a playing in a different role as Michael did I can pretty much say I have been there and done that so it is not that much of a problem for me to receive a job. I would have a positive shot at the start at the bottom and the hopes of making my way up to the top. 

How has Fashion Design and Creativity Changed You?

On my journey of the fashion industry and the outlook on fashion from my stand point has been one that has changed over and over. Although I came into the fashion world with one vision on how I would see fashion, but the more that I have been able to be around other people that have the same passion for fashion that me share. “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” -Mark Twain Once I was able to see that I could play with fashion the same way that other fashion students were doing, it gave me the insurance that I am able to get away with a ton of fashion trends and ideas that I would not wear during the daytime but maybe at night. I was able to realize that I am able to use my own creativity to enhance the great attributes in which I had going on in my life and how the way I handle pain and sufferings that I had endured and turned those things into fashion.  “It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.” Alexander McQueen

One of the hardest things that I had to realize when it came to being in the fashion industry with others was being with younger people and being able to keep up with the younger trends that the younger generation has. Also the different stand points that they share and express in a freely manner. I catch myself being able to get ready for class differently when it comes to the way that I look and also the way that I am showing off my brand and representing myself and making sure that I am not giving off a bad representation for my brand. “True sadness is when someone still thinks you’re the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.” Shannon L. Alder  So the creativity and the fact that I can be more of a free spirit, has given me a more positive look on how I put myself together. Music has been a big helping point to the way that i have allowed fashion to change and develop and mold me to the strong well dressed young man that stands before you today. I tend to listen to more classic artist like: Babyface, Toni Braxton, Chante Moore, and Diana Ross. Things strong artist has been able to give me an outlook that i should change from a young man to a man and dress the part at all times for branding of myself. 

How to make it in America Analysis

Crisp is a company that is was started by two young men, Ben and Cam in the inner city of New York. The creation of the clothing was to launch off of an idea of creating a denim jean company. The idea for the company came along from a roll of raw denim that was bought off of a hot truck in the tracks of Brooklyn. “The development of brands can be seen as a memetic one, and the people who create and develop them are ‘memetic engineers” The company has one pair of denim jeans that are the actual prototype and it was done wrong. But the start of the clothing company is a line of shirts that was created on a vintage shirt. Crisp has been in process for almost three months it seems and the company was launched off the ground by money and investments from a loan shark and from an old friend whom became a business partner later. The fashion style for the clothing line is a nod to the fashions of New York in the 1970’s, with the street wear vibe to it. The target demographic for the clothing has a target of younger people that either has been to New York and they wanted something cooler than the normal I heart New York shirts that are on every corner. “The home-grown brand can play on the stereotypes and traditions which create a natural affinity – even if they are inaccurate”

When it comes down to achieving the goals that Crisp was trying to receive when they first started to launch the clothing line was to actually become a front runner tin the denim jeans area. Although the feelings were to be the best denim line the company had a few miss haps that caused the company to focus on shirts rather than denim jeans. The Only thing that they are able to hold on the table about the brand of the company is the fact that they are able to stay with the vibe of a young urban New York feel to the clothing line. If the company doesn’t work more on creating positive relationships with other retailer’s and fashion designers it could really make the future of Crisp more of an welting thing. The drive that the company has will make it in the future for the next five years, but there could be a few things that could make a problem.  I think that if they had more advertising out and more of a clear brand strategy of what it is that the company wants to do whether denim and/or shirts and sweatshirts. “By the 1950s brands were becoming ubiquitous, helped by an economic boom and the advent of television advertising”.In the next five years Crisp would be in [process still creating shirts and the creating cool logos that could go with the shirts that they are trying to sell but the idea of the Crisp having a denim department would not be launched off at all still. 

Tim Horton

                                         
Tim Horton was defensive hockey player for the Toronto Maple Leaf playing 24 seasons and he is also the founder of the fast food chain Tim Horton. In 1964, Horton opened his first Tim Horton Doughnut Shop in Hamilton, Ontario on Ottawa Street.  The shop is like a doughnut shop but it is also has a few food item selections that you could make but mainly in the doughnut and coffee world. Tim Horton’s has had a few other ventures into the hamburger world and trying to branch out in to the burgers and auto dealerships. It is also Canada's largest fast food service; at the end of 2013, it had 4,592 restaurants in Canada, 807 in the United States and 38 in the Persian Gulf region. It has expanded to actually become a café and a bake shop. “It is essential that you keep abreast of the latest developments in marketing, business and branding by reading trade journals”

On August 26, 2014, Burger King agreed to purchase Tim Horton’s for US$11.4 billion; the combined company, which will be majority-owned by Brazilian investment firm 3G Capital and remain based in Oakville, will be the third-largest operator of fast food restaurants in the world. There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline. Andy Grove

(Burger King, which said today it’s acquiring the Canadian coffee-shop chain, has struggled to compete with McDonald’s Egg McMuffins and Starbucks Corp.’s scones and lattes. While the companies don’t currently have plans to mix products from the two chains, Tim Hortons would bring a coffee brand that’s coveted by Canadians -- along with a smaller group of Americans. Burger King may also be in a position to open Tim Hortons locations in the 98 countries where it operates.)

I feel as if the merger would be a great thing and it will add to the success that Tim Horton has already and that the company could easily help its self with the breakfast stand point. It will help Burger King out the most on the stand point that the company is in a spot of not really having the backing to be a front runner in the world of making tons of money from the breakfast stand point. So this merger would be able to help both companies out. “The process between client and agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight. The only bad thing about the whole thing would be the fact if the companies would take on like being in a different country but I also feel like the branding of Tim Horton would be able to branch itself out better her in the United States and make more people know who they are and what they stand for. With the backing and knowing what how to make each business work for reach other they stand a great chance at moving from third and fourth place to the second spot on the charts. 

Ferguson and Marketing

Within watching the hot topics from the comic it showed that there is many ways that companies could market form the way things are being handled in the case of Ferguson and Missouri. You have the police department walking around as if they are the military and it actually has the public really scared to even walk down the streets. “Peaceful, but high tension protests escalated into riots and looting when out of town agitators and thugs started arriving. Looting and stealing innocent people's property cannot ever be justified and it tainted the protester's message. Speaking of out of town agitators, our own Councilwoman Attica Scott added some unwelcome nonsense of her own intended to inflame the situation when she said, "Police officers are paid by taxpayer dollars. The budget is approved by some local government to then pay these individuals to kill our babies." Ms. Scott, if you can't say something smarter than that, just shut up.” 

Many have been affected by the many other things in the community like the curfew that was taking into action a few days after the riots. With the police officers having the handguns and the fire power to actually go about things in a smart manner they are acting like the citizens in the taxpayers are nothing but animals. "He shot again and once my friend felt that shot he turned around and put his hands in the air and started to get down, and the officer still approached with his weapon drawn and fired several more shots."( http://www.cbsnews.com/news/thousands-march-at-vigil-for-teen-killed-in-police-shooting) Minority or not citizens are definitely outraged of this senseless act of violence.  One would think what else would have happen to the boy if he tries to steal more than that.  It is known to all that the police in every state and country are there to “Serve and Protect.”  In this instance, it is very hard to portray that.  According to the text, the key to good product design, according to Jonathan Ive, Vice President of Design at Apple Computer, is to care about what you are creating: “It is about focus and caring. We know every bit of the product inside-out because we need to understand what is possible. Bad products testify to people not caring. Our goal is to develop the very best products we can. Some things you rely on intuitively to say ‘yes, this is right’.” (More Than a Name 170)

In the actions of everything going on it raises many issues that have minorities on edge and the government and the citizens in an uproar from feeling like they are at prison camps rather than in a free country. I think that if the world was to act like the other places in the world and not sue for every little thing that is out there things would be ten times better in the world. If we had people that focused more on like how a group of inner city kids that play baseball at a YMCA made it to the nationals for baseball and be happy about things like that. 

Networking in America

On this episode of the Made in America the young men are out playing basketball with a few other guys that they know and just trying to network. “Fun is a way of enhancing the brand experience and giving a good impression” The guys are playing the game and Cam decides to become a ball hog and not pass the ball over the Ben in which shows that there is not much teamwork going on between the team. The guys are leaving from the game and they run into an old friend that Ben knew from the past and Cam ran to the guy and started to network with the guy and Cam started to push a little for a meeting with the guy. They get to the meeting and they are referred to go to show their product to a Korean buyer that is only in town every six months. Once they go get their prototype for the pants Ben is not happy and he tells Cam to go to the meeting himself if he wants. Cam goes to the meeting and he walks in and says hello to a few guys there but not really the time for him to be shy , but Cam was not networking at this moment in time when it really counts and he should network with the fellow designers that could be in a better place than him and could really help in the give information on to do's and dont's to be able to make it happen. Cam is there and Ben walks in the shows that they are a team and that he is all the way into the team and is not going to give up and he apologized for leaving him in the first place. The best thing that Ben did to help with the Crisp line was the fact that he had on one of his own designs and the Korean buyer was interested more into the shirt that Ben had on. “The successful uptake of technology relies on people buying it, and technology takes time to be accepted by the masses” 
The buyer asked for a 300 item order by Wednesday of next week. Now the question is how to make this happen and which of their networks have worked out for the good? “Many new brands have succeeded by simply taking an existing product offer and repackaging it with extra and efficient services”

Hot Coffee

We have all heard all about it and we thought hey this has to be a scam and this lady is just trying to get some extra cash. Well the real story about the 81 old lady that sued McDonald’s about a cup of coffee that spilled on her lap that gave her 3^rd degree burns on her legs. Useless lawsuit is one thing that many are saying about her and thinking that she was being greedy but they have no idea about what actually went on and the pain and sufferings that she had to conquer. The courts seem to be one spot that is a place that many civil people have access to and it allows many to not know about what is going on, and what we could actually sue for. Many have the thought that she was driving the car but she was not driving and she order her coffee and they pulled the car over so she could put her cream and sugar in her coffee and a short period of time later the coffee spilled all over her lap.

Liebeck vs. McDonald’s is the case that had changed this ladies life, the company did not want to pay the lady at all and they only wanted to give her only $800 dollars for the problem and that was not a great thing for the brand of McDonald's. “The 18-24 youth market is wired, educated, cynical and irrational. They’re into brand authenticity. They believe that companies should give back something to the world in which they operate” Shari Swan, Streative Branding The biggest misinforming thing about the whole case was the fact that Americans think that it is just a lady trying to get money for the coffee that burned her. With the coffee in the store that she got the coffee from to burn she to the point that it did is more than the proper temperatures that are to be at.

The company has over 700 burn cases on the coffee burning people and it has to be more than just the few that has come out and spoken out about the topic of the coffee being so hot. The company has ignored many of the safety problems that the coffee that the company sells has is more than the amount that. Lie beck only wanted to receive what was fair for the case of how many coffees they sell. “They are targeting you as an individual – a creative person who thinks for themselves” The Company started to realize that they don’t really have to do much to acknowledge the case, but that they have their brand and that was good enough. “Companies with too much power in the supply chain can impede free trade and even free speech”