Hot Coffee

We have all heard all about it and we thought hey this has to be a scam and this lady is just trying to get some extra cash. Well the real story about the 81 old lady that sued McDonald’s about a cup of coffee that spilled on her lap that gave her 3^rd degree burns on her legs. Useless lawsuit is one thing that many are saying about her and thinking that she was being greedy but they have no idea about what actually went on and the pain and sufferings that she had to conquer. The courts seem to be one spot that is a place that many civil people have access to and it allows many to not know about what is going on, and what we could actually sue for. Many have the thought that she was driving the car but she was not driving and she order her coffee and they pulled the car over so she could put her cream and sugar in her coffee and a short period of time later the coffee spilled all over her lap.

Liebeck vs. McDonald’s is the case that had changed this ladies life, the company did not want to pay the lady at all and they only wanted to give her only $800 dollars for the problem and that was not a great thing for the brand of McDonald's. “The 18-24 youth market is wired, educated, cynical and irrational. They’re into brand authenticity. They believe that companies should give back something to the world in which they operate” Shari Swan, Streative Branding The biggest misinforming thing about the whole case was the fact that Americans think that it is just a lady trying to get money for the coffee that burned her. With the coffee in the store that she got the coffee from to burn she to the point that it did is more than the proper temperatures that are to be at.

The company has over 700 burn cases on the coffee burning people and it has to be more than just the few that has come out and spoken out about the topic of the coffee being so hot. The company has ignored many of the safety problems that the coffee that the company sells has is more than the amount that. Lie beck only wanted to receive what was fair for the case of how many coffees they sell. “They are targeting you as an individual – a creative person who thinks for themselves” The Company started to realize that they don’t really have to do much to acknowledge the case, but that they have their brand and that was good enough. “Companies with too much power in the supply chain can impede free trade and even free speech”