Tim Horton

                                         
Tim Horton was defensive hockey player for the Toronto Maple Leaf playing 24 seasons and he is also the founder of the fast food chain Tim Horton. In 1964, Horton opened his first Tim Horton Doughnut Shop in Hamilton, Ontario on Ottawa Street.  The shop is like a doughnut shop but it is also has a few food item selections that you could make but mainly in the doughnut and coffee world. Tim Horton’s has had a few other ventures into the hamburger world and trying to branch out in to the burgers and auto dealerships. It is also Canada's largest fast food service; at the end of 2013, it had 4,592 restaurants in Canada, 807 in the United States and 38 in the Persian Gulf region. It has expanded to actually become a café and a bake shop. “It is essential that you keep abreast of the latest developments in marketing, business and branding by reading trade journals”

On August 26, 2014, Burger King agreed to purchase Tim Horton’s for US$11.4 billion; the combined company, which will be majority-owned by Brazilian investment firm 3G Capital and remain based in Oakville, will be the third-largest operator of fast food restaurants in the world. There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline. Andy Grove

(Burger King, which said today it’s acquiring the Canadian coffee-shop chain, has struggled to compete with McDonald’s Egg McMuffins and Starbucks Corp.’s scones and lattes. While the companies don’t currently have plans to mix products from the two chains, Tim Hortons would bring a coffee brand that’s coveted by Canadians -- along with a smaller group of Americans. Burger King may also be in a position to open Tim Hortons locations in the 98 countries where it operates.)

I feel as if the merger would be a great thing and it will add to the success that Tim Horton has already and that the company could easily help its self with the breakfast stand point. It will help Burger King out the most on the stand point that the company is in a spot of not really having the backing to be a front runner in the world of making tons of money from the breakfast stand point. So this merger would be able to help both companies out. “The process between client and agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight. The only bad thing about the whole thing would be the fact if the companies would take on like being in a different country but I also feel like the branding of Tim Horton would be able to branch itself out better her in the United States and make more people know who they are and what they stand for. With the backing and knowing what how to make each business work for reach other they stand a great chance at moving from third and fourth place to the second spot on the charts.