How to make it in America Analysis

Crisp is a company that is was started by two young men, Ben and Cam in the inner city of New York. The creation of the clothing was to launch off of an idea of creating a denim jean company. The idea for the company came along from a roll of raw denim that was bought off of a hot truck in the tracks of Brooklyn. “The development of brands can be seen as a memetic one, and the people who create and develop them are ‘memetic engineers” The company has one pair of denim jeans that are the actual prototype and it was done wrong. But the start of the clothing company is a line of shirts that was created on a vintage shirt. Crisp has been in process for almost three months it seems and the company was launched off the ground by money and investments from a loan shark and from an old friend whom became a business partner later. The fashion style for the clothing line is a nod to the fashions of New York in the 1970’s, with the street wear vibe to it. The target demographic for the clothing has a target of younger people that either has been to New York and they wanted something cooler than the normal I heart New York shirts that are on every corner. “The home-grown brand can play on the stereotypes and traditions which create a natural affinity – even if they are inaccurate”

When it comes down to achieving the goals that Crisp was trying to receive when they first started to launch the clothing line was to actually become a front runner tin the denim jeans area. Although the feelings were to be the best denim line the company had a few miss haps that caused the company to focus on shirts rather than denim jeans. The Only thing that they are able to hold on the table about the brand of the company is the fact that they are able to stay with the vibe of a young urban New York feel to the clothing line. If the company doesn’t work more on creating positive relationships with other retailer’s and fashion designers it could really make the future of Crisp more of an welting thing. The drive that the company has will make it in the future for the next five years, but there could be a few things that could make a problem.  I think that if they had more advertising out and more of a clear brand strategy of what it is that the company wants to do whether denim and/or shirts and sweatshirts. “By the 1950s brands were becoming ubiquitous, helped by an economic boom and the advent of television advertising”.In the next five years Crisp would be in [process still creating shirts and the creating cool logos that could go with the shirts that they are trying to sell but the idea of the Crisp having a denim department would not be launched off at all still.