Primary "Products"

To have the ability to market yourself and to be able to have the proper skills of what it is that you stand for and how you perceive what it is you want out of life.“Brand structure and brand management have helped build businesses, market products and services, and manage reputation” (Davis 25)  The many skills that I have that are assets that helps with the way your brand is ran and the standards of the brand. When it comes to my brand I have the right amount of skill that can offer the best services that can cater to any generation and/or social group.  “In the 21st century, brands now play to people of every generation, social class and culture” (Davis 21) I have the services that I am able to offer keen skills of being a visual merchandiser for the past few years that I have been able  learn many things along the way. The activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. 

“Good branding is about pushing the creative boundaries within the context of the business of the brand. It is about understanding business. It is about creating stories “Iain Ellwood, Interbrand (Davis 24) 

The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Over the years of being around the field I have been able to become a manager and I have been able to coach several employees on the skills of the trade. producing design ideas for displays and developing floor plans, or following a company plan, creating special displays to promote a specific product or offer, drawing designs and plans by hand or computer, deciding how to use space and lighting creatively, making best use of a store's space and layout, creating branded visual merchandising packs to send to each branch of a store, giving feedback to head office and buying teams, setting up displays, dressing dummies and arranging screens, fabric and posters, sourcing display materials and hiring, borrowing or making props, making sure that prices and other required details can be seen, teaching sales staff how goods should be displayed, taking down old displays. I have been able to offer those skills and over the years anyone can be able to handle that and be able to do the same thing.