Wednesday, September 17, 2014

What would you Do ????

When it comes down to Michael and how he was able to have the passion for what his own brand was he showed a ton of dedication and tenacity for his acting career. “Behind the brand is careful business management controlling the way the brand expresses itself” (Davis 23) Some of the things that Michael was able to have going for him, was the facts that he actually know exactly what type of actor that he is and that he was a character actor and could mold to any role possible. The downside to that being a part of his brand was the fact that many people did not want to work with him because his reputation is cloudy from the factors of him be a diva on sets and not being able to get what it is that he wants. “Brand structure and brand management have helped build businesses, market products and services, and manage reputation” (Davis 25) Michael has many different people that he is able to network with and his agent is not really turning his back on him but more like allowing him to know that he needs to change the way that he works with others and that he will never be able to get a job in the USA.


Michael hears about a job that he wanted to audition for and his agent was not happy at what Michael did so in the branding of Michael he auditions for a role as a woman, keep to the factors that he is a character actor. He was able to take his friend to the point of being in character that he read for the same role that she was not able to get. Michael’s brand was a plus at this time and he was able to show that he is able to react instead reacting to the bad things that has happened.

If I was in the same situation as Michael I would go the some extremes to be able to get a job. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” Michael Hockney, (Davis 31) I feel like I have done so many random things already to be able to make my way to the point where I stand now, that I should be able to do as much as it takes in order to get the job of my dreams. As far a playing in a different role as Michael did I can pretty much say I have been there and done that so it is not that much of a problem for me to receive a job. I would have a positive shot at the start at the bottom and the hopes of making my way up to the top. 

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