Tuesday, September 23, 2014

Top Five Talents

  1. Honest 
  2. Confident 
  3. Loyal
  4. Smart 
  5. Respectful 
 Fun is something that you enjoy and it does not seem like work to at all. When i have these fives steps that are the great talents that i am able to do all the time many people around are able to feed off me in that aspects in life. I do these talents the best and tese talents are thte ones that stand out to me the best. 
“Although it might be tempting to go for the majority adopters who together form up to 70 per cent of potential consumers, the innovators and early adopters are vital as they are the people who will engage in the most essential type of viral marketing: word of mouth” (Davis 103-104)
Most things in life are on the 80 20 setup and the way that it come to me and the talents that i have are just like that each one is composed of 80 percent talent and 20 core values.  

THEORY: The Pareto Principle

About 80 per cent of the time you probably only wear 20 percent of the clothes you own. And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate.

When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably.

But is this relevant to brands such as Coca-Cola or Nike? After all, they sell to millions of individuals so surely they are all equally valuable? It is important to understand that the people who ultimately buy the product, the consumers, are not the original customers. From a brand’s point of view there is a big difference between customers and consumers. For example, the biggest bulk purchasers of Coke are supermarkets, fast food chains and cinemas, while Nike see their important customers as sports stores like JJB Sports in the UK and Footlocker in the USA. If one of those customers decides to stop selling a brand (or ‘de-list’ as it is known), it will be in trouble because they form an important part of the supply chain. Most brands are highly dependent on just a few major outlets. (Davis 98)

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