Core Values

What really matters to you at times can be the thing that makes or breaks the person and also the brand that they represent at times. Many have done it and it really comes down to the way you were brought up in life from family to the cultural values around you that you believe in. “The tone of a brand may change as the brand develops. It may speak differently to different audiences, but the character and values will remain consistent” (Davis 86-87) Simple things like SWOT are the way that a brand is able to have a brand with strengths and weakness in the brand.  

The Core Values that I have for myself in my brand are: Integrity, Passion, Loyal, Positive, Reliable and Respect. Without some of these values I would not be able to be able to have certain relationships and friend around me. When it comes to change with my brand it can happen but at the same time it is a crtian amount of values that have to take action in order to be able to run.

’As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding.” (Davis 74)