Tim Horton

                                         
Tim Horton was defensive hockey player for the Toronto Maple Leaf playing 24 seasons and he is also the founder of the fast food chain Tim Horton. In 1964, Horton opened his first Tim Horton Doughnut Shop in Hamilton, Ontario on Ottawa Street.  The shop is like a doughnut shop but it is also has a few food item selections that you could make but mainly in the doughnut and coffee world. Tim Horton’s has had a few other ventures into the hamburger world and trying to branch out in to the burgers and auto dealerships. It is also Canada's largest fast food service; at the end of 2013, it had 4,592 restaurants in Canada, 807 in the United States and 38 in the Persian Gulf region. It has expanded to actually become a café and a bake shop. “It is essential that you keep abreast of the latest developments in marketing, business and branding by reading trade journals”

On August 26, 2014, Burger King agreed to purchase Tim Horton’s for US$11.4 billion; the combined company, which will be majority-owned by Brazilian investment firm 3G Capital and remain based in Oakville, will be the third-largest operator of fast food restaurants in the world. There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline. Andy Grove

(Burger King, which said today it’s acquiring the Canadian coffee-shop chain, has struggled to compete with McDonald’s Egg McMuffins and Starbucks Corp.’s scones and lattes. While the companies don’t currently have plans to mix products from the two chains, Tim Hortons would bring a coffee brand that’s coveted by Canadians -- along with a smaller group of Americans. Burger King may also be in a position to open Tim Hortons locations in the 98 countries where it operates.)

I feel as if the merger would be a great thing and it will add to the success that Tim Horton has already and that the company could easily help its self with the breakfast stand point. It will help Burger King out the most on the stand point that the company is in a spot of not really having the backing to be a front runner in the world of making tons of money from the breakfast stand point. So this merger would be able to help both companies out. “The process between client and agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight. The only bad thing about the whole thing would be the fact if the companies would take on like being in a different country but I also feel like the branding of Tim Horton would be able to branch itself out better her in the United States and make more people know who they are and what they stand for. With the backing and knowing what how to make each business work for reach other they stand a great chance at moving from third and fourth place to the second spot on the charts. 

Ferguson and Marketing

Within watching the hot topics from the comic it showed that there is many ways that companies could market form the way things are being handled in the case of Ferguson and Missouri. You have the police department walking around as if they are the military and it actually has the public really scared to even walk down the streets. “Peaceful, but high tension protests escalated into riots and looting when out of town agitators and thugs started arriving. Looting and stealing innocent people's property cannot ever be justified and it tainted the protester's message. Speaking of out of town agitators, our own Councilwoman Attica Scott added some unwelcome nonsense of her own intended to inflame the situation when she said, "Police officers are paid by taxpayer dollars. The budget is approved by some local government to then pay these individuals to kill our babies." Ms. Scott, if you can't say something smarter than that, just shut up.” 

Many have been affected by the many other things in the community like the curfew that was taking into action a few days after the riots. With the police officers having the handguns and the fire power to actually go about things in a smart manner they are acting like the citizens in the taxpayers are nothing but animals. "He shot again and once my friend felt that shot he turned around and put his hands in the air and started to get down, and the officer still approached with his weapon drawn and fired several more shots."( http://www.cbsnews.com/news/thousands-march-at-vigil-for-teen-killed-in-police-shooting) Minority or not citizens are definitely outraged of this senseless act of violence.  One would think what else would have happen to the boy if he tries to steal more than that.  It is known to all that the police in every state and country are there to “Serve and Protect.”  In this instance, it is very hard to portray that.  According to the text, the key to good product design, according to Jonathan Ive, Vice President of Design at Apple Computer, is to care about what you are creating: “It is about focus and caring. We know every bit of the product inside-out because we need to understand what is possible. Bad products testify to people not caring. Our goal is to develop the very best products we can. Some things you rely on intuitively to say ‘yes, this is right’.” (More Than a Name 170)

In the actions of everything going on it raises many issues that have minorities on edge and the government and the citizens in an uproar from feeling like they are at prison camps rather than in a free country. I think that if the world was to act like the other places in the world and not sue for every little thing that is out there things would be ten times better in the world. If we had people that focused more on like how a group of inner city kids that play baseball at a YMCA made it to the nationals for baseball and be happy about things like that. 

Networking in America

On this episode of the Made in America the young men are out playing basketball with a few other guys that they know and just trying to network. “Fun is a way of enhancing the brand experience and giving a good impression” The guys are playing the game and Cam decides to become a ball hog and not pass the ball over the Ben in which shows that there is not much teamwork going on between the team. The guys are leaving from the game and they run into an old friend that Ben knew from the past and Cam ran to the guy and started to network with the guy and Cam started to push a little for a meeting with the guy. They get to the meeting and they are referred to go to show their product to a Korean buyer that is only in town every six months. Once they go get their prototype for the pants Ben is not happy and he tells Cam to go to the meeting himself if he wants. Cam goes to the meeting and he walks in and says hello to a few guys there but not really the time for him to be shy , but Cam was not networking at this moment in time when it really counts and he should network with the fellow designers that could be in a better place than him and could really help in the give information on to do's and dont's to be able to make it happen. Cam is there and Ben walks in the shows that they are a team and that he is all the way into the team and is not going to give up and he apologized for leaving him in the first place. The best thing that Ben did to help with the Crisp line was the fact that he had on one of his own designs and the Korean buyer was interested more into the shirt that Ben had on. “The successful uptake of technology relies on people buying it, and technology takes time to be accepted by the masses” 
The buyer asked for a 300 item order by Wednesday of next week. Now the question is how to make this happen and which of their networks have worked out for the good? “Many new brands have succeeded by simply taking an existing product offer and repackaging it with extra and efficient services”

Hot Coffee

We have all heard all about it and we thought hey this has to be a scam and this lady is just trying to get some extra cash. Well the real story about the 81 old lady that sued McDonald’s about a cup of coffee that spilled on her lap that gave her 3^rd degree burns on her legs. Useless lawsuit is one thing that many are saying about her and thinking that she was being greedy but they have no idea about what actually went on and the pain and sufferings that she had to conquer. The courts seem to be one spot that is a place that many civil people have access to and it allows many to not know about what is going on, and what we could actually sue for. Many have the thought that she was driving the car but she was not driving and she order her coffee and they pulled the car over so she could put her cream and sugar in her coffee and a short period of time later the coffee spilled all over her lap.

Liebeck vs. McDonald’s is the case that had changed this ladies life, the company did not want to pay the lady at all and they only wanted to give her only $800 dollars for the problem and that was not a great thing for the brand of McDonald's. “The 18-24 youth market is wired, educated, cynical and irrational. They’re into brand authenticity. They believe that companies should give back something to the world in which they operate” Shari Swan, Streative Branding The biggest misinforming thing about the whole case was the fact that Americans think that it is just a lady trying to get money for the coffee that burned her. With the coffee in the store that she got the coffee from to burn she to the point that it did is more than the proper temperatures that are to be at.

The company has over 700 burn cases on the coffee burning people and it has to be more than just the few that has come out and spoken out about the topic of the coffee being so hot. The company has ignored many of the safety problems that the coffee that the company sells has is more than the amount that. Lie beck only wanted to receive what was fair for the case of how many coffees they sell. “They are targeting you as an individual – a creative person who thinks for themselves” The Company started to realize that they don’t really have to do much to acknowledge the case, but that they have their brand and that was good enough. “Companies with too much power in the supply chain can impede free trade and even free speech”