Come correct or don’t come to me at all, Respect is earned not just given, Life is serious and not a joking matter. Hard work is not an example of money, power, respect it is the way that change happens and movement touches others.
When it comes to making the standards for yourself, your brand is one thing that is very important to the way that a company is ran and the way that a brand can be handled. Respect is the way that one is able to be able to have others look at them and the talents that a company.
There is an acknowledgement by many corporations behind the brands that they have a duty to society, to the future of the planet and the people in it. The motive may sound altruistic, but it is simply sound business sense. The world’s future, according to environment experts and international organisations, is not looking too rosy: the global population increases at an alarming rate; there are huge divides between rich and poor; and climate change and poverty pose huge risks which could impede human progress. Not only this, but brands are responding to their audiences and their desire for brands to demonstrate responsible behaviour. (Davis 226)
Tuesday, September 23, 2014
Specialty and your Five Key Talents (Mission Statement)
Mission Statement
Come correct or don’t come to me at all, Respect is earned not just given, Life is serious and not a joking matter. Hard work is not an example of money, power, respect it is the way that change happens and movement touches others.
Honest
Stylish
Confident
Creative
Leader
Faithful
I think that i am one
person that has more honesty than the guy next to me when it comes down to the
way I am me. When it comes down to people being able to become my friend or the
way that people gravitate towards me are simply because I have the factor of
being a honest and trustworthy person. “We
have entered a humanitarian stage of brand evolution, moving from the
‘experience’ phase (what you’ll feel) to ‘identification’ (who you are)” (Davis
222) The tone of the brand is the main value that allows others to be able
to know what they want from a brand. The Core Values
that I have for myself in my brand are: Integrity, Passion, Loyal, Positive, Reliable and Respect. “The
home-grown brand can play on the stereotypes and traditions which create a
natural affinity – even if they are inaccurate” (Davis 224)
Without
some of these values I would not be able to be able to have certain
relationships and friend around me. When it comes to change with my brand it
can happen but at the same time it is a certain amount of values that have to
take action in order to be able to run.
Statement of Your Specialty
Once i have been able to compose my list of attributes down and i have been able to analyze them,“It can be easier to establish a new brand if there is a history of product or service experience which has already earned trust and credibility” (Davis 58-59)
I have been able to realize and see that i am a person that has a statement that is brought up solely on having a strong and confident brand that is honest and loyal. I am naturally gifted making the people around me very happy and having them feed off the streetlights that i carry with me on a regular basis. “Brands can be structured into families with the parent brand as the ‘umbrella brand’ owning a number of sub-brands”
“Sub-brands can have identities that are stronger than the identity of the parent brand” (Davis 54-55)
if it was not for the way that i am able to carry myslef and with hold the way that i handle every single piece in my life, it is like when a company buys another company or the way that a company has smaller companies under them. “Parent brands are also becoming more prominent by promoting their ‘own brand’ products as brand extension” (Davis 53)
I have been able to realize and see that i am a person that has a statement that is brought up solely on having a strong and confident brand that is honest and loyal. I am naturally gifted making the people around me very happy and having them feed off the streetlights that i carry with me on a regular basis. “Brands can be structured into families with the parent brand as the ‘umbrella brand’ owning a number of sub-brands”
“Sub-brands can have identities that are stronger than the identity of the parent brand” (Davis 54-55)
if it was not for the way that i am able to carry myslef and with hold the way that i handle every single piece in my life, it is like when a company buys another company or the way that a company has smaller companies under them. “Parent brands are also becoming more prominent by promoting their ‘own brand’ products as brand extension” (Davis 53)
Top Five Talents
- Honest
- Confident
- Loyal
- Smart
- Respectful
Fun is something that you enjoy and it does not seem like work to at all. When i have these fives steps that are the great talents that i am able to do all the time many people around are able to feed off me in that aspects in life. I do these talents the best and tese talents are thte ones that stand out to me the best.
“Although it might be tempting to go for the majority adopters who together form up to 70 per cent of potential consumers, the innovators and early adopters are vital as they are the people who will engage in the most essential type of viral marketing: word of mouth” (Davis 103-104)
Most things in life are on the 80 20 setup and the way that it come to me and the talents that i have are just like that each one is composed of 80 percent talent and 20 core values.
THEORY: The Pareto Principle
About 80 per cent of the time you probably only wear 20 percent of the clothes you own. And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate.
When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably.
But is this relevant to brands such as Coca-Cola or Nike? After all, they sell to millions of individuals so surely they are all equally valuable? It is important to understand that the people who ultimately buy the product, the consumers, are not the original customers. From a brand’s point of view there is a big difference between customers and consumers. For example, the biggest bulk purchasers of Coke are supermarkets, fast food chains and cinemas, while Nike see their important customers as sports stores like JJB Sports in the UK and Footlocker in the USA. If one of those customers decides to stop selling a brand (or ‘de-list’ as it is known), it will be in trouble because they form an important part of the supply chain. Most brands are highly dependent on just a few major outlets. (Davis 98)
Talents
Honest Stylish Confident
Creative Leader Faithful
Over the past few years i have been referred to as different talents but since i was a child i was referred to as honest, stylish, smart, confident, leader, faithful. I have the talent and skills of being a guy that thinks out side of the box on the regular that i have been pleased with the features of having my honesty to be the thing that i do better than others.“In late 2004, I participated in a market research group for an established brand that was battling with how to reach a ‘young’ (up to 35 years old), savvy, wired audience – we all had broadbrand at home. Halfway through the research they showed us some TV ads, hoping we would recognise their own expensive ads. Not only were their ads not familiar, but people claimed either not to watch TV or not have seen the ads: ‘sorry I’ve been travelling’; ‘sorry I’ve been living in a different country for the past year’; ‘sorry I don’t watch TV much anymore’, were the responses. At which point the market researcher cried out: ‘None of you should have got through our screening process if you don’t watch TV!’ But perhaps that’s just the way things are now” Kim Temple, Blacks Market Research Group (Davis 109-110)
I think that i am one person that has more honesty than the guy next to me when it comes down to the way I am me. When it comes down to people being able to become my friend or the way that people gravitate towards me are simply because I have the factor of being a honest and trustworthy person. The tone of the brand is the main value that allows others to be able to know what they want from a brand. "Brand tone is the pitch at which the brand communicates to its audience. First impressions count for a lot – the way somebody speaks, the way they look, the people they associate with and their tone of voice, can create an impression that is hard to shake. It’s the same with brands. Tone comes through in both design and language and a brand’s tone can differentiate one brand from another when they’re in the same market." (Davis 86)
Passions
Knowing what it is that you actually like can be a little difficult at times. As people we wake up and do the same thing everyday and it is like clock work and we live our lives like we are zombies and we tend to not know what it is that we want from life. One thing that I know about myself is when I am doing my job of visual merchandising i feel so amazing and i feel like i a doing the best thing for my future. Day by day i use the skills and abilites that i have worked on for so many years and i love the way i get to work and do what i need to do and it is not work to me at all, it is more like having fun and chilling out. “With a product brand you can spend 75 per cent of your time, money and energy trying to influence customers and 25 per cent on everything else, while with a service brand you have to spend at least 50 per cent of your time and money influencing your own people. In order to get an effective service brand, people have to be taught to live the brand they work with” Wally Olins, On Brand 6 (Davis 117)
I love when i can wake up and i ca just create all day and not have to think to hard about anything to much but the way something looks. I love the way that i am able to pretty make up as i go and i am able to use the best side of my mind and be able to express the way that i am a creative person. “Brands will use clever communications, rather than their identity, to express their character because people are more interested in the brand’s attitude and impression” (Davis 135)
I have been able to take my brand and create it to be able show my skills and the feeling that i am able to wake up and move and to do what it is that i like and what keeps me moving. Money is not the biggest thing that matters when your having fun doing what you are loving when you are doing it. “The journey must balance what the brand is trying to achieve with how the customer will connect with the brand and participate at different points – the design team are the ‘scriptwriters’ who can guide them through a journey” (Davis 169)
pas·sion
noun \ˈpa-shən\
: a strong feeling of enthusiasm or excitement for something or about doing something
: a strong feeling (such as anger) that causes you to act in a dangerous way
: a strong sexual or romantic feeling for someone
Core Values
What
really matters to you at times can be the thing that makes or breaks the person
and also the brand that they represent at times. Many have done it and it
really comes down to the way you were brought up in life from family to the
cultural values around you that you believe in. “The tone of a brand may change as the brand develops. It may speak
differently to different audiences, but the character and values will remain
consistent” (Davis 86-87) Simple things like SWOT are the way that a brand
is able to have a brand with strengths and weakness in the brand. 
The Core Values that I have for myself in my brand
are: Integrity, Passion, Loyal, Positive,
Reliable and Respect. Without some of these values I would not be able to
be able to have certain relationships and friend around me. When it comes to
change with my brand it can happen but at the same time it is a crtian amount
of values that have to take action in order to be able to run.
’As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding.” (Davis 74)
Primary "Products"
To have
the ability to market yourself and to be able to have the proper skills of what
it is that you stand for and how you perceive what it is you want out of life.“Brand structure and brand management have helped build businesses, market products and services, and manage reputation” (Davis 25) The many skills that I have that are assets that helps with the way your brand
is ran and the standards of the brand. When it comes to my brand I have the
right amount of skill that can offer the best services that can cater to any
generation and/or social group. “In the 21st century, brands now play to
people of every generation, social class and culture” (Davis 21) I have the
services that I am able to offer keen skills of being a visual merchandiser for
the past few years that I have been able
learn many things along the way. The activity and profession of
developing the floor plans and three-dimensional displays in order to maximize
sales. Both goods and services can be displayed to highlight their features and
benefits.
“Good branding is about
pushing the creative boundaries within the context of the business of the
brand. It is about understanding business. It is about creating stories “Iain
Ellwood, Interbrand (Davis 24)
The purpose of such visual merchandising is
to attract, engage, and motivate the customer towards making a purchase. Visual
merchandising commonly occurs in retail spaces such as retail stores and trade
shows. Over the years of being around the field I have been able to become a
manager and I have been able to coach several employees on the skills of the
trade. producing design ideas for displays and developing floor plans, or
following a company plan, creating special displays to promote a specific
product or offer, drawing designs and plans by hand or computer, deciding how
to use space and lighting creatively, making best use of a store's space and
layout, creating branded visual merchandising packs to send to each branch of a
store, giving feedback to head office and buying teams, setting up displays,
dressing dummies and arranging screens, fabric and posters, sourcing display
materials and hiring, borrowing or making props, making sure that prices and
other required details can be seen, teaching sales staff how goods should be
displayed, taking down old displays. I have been able to offer those skills and
over the years anyone can be able to handle that and be able to do the same
thing.
Wednesday, September 17, 2014
What would you Do ????
When it comes down to Michael and how he was able to
have the passion for what his own brand was he showed a ton of dedication and tenacity
for his acting career. “Behind the brand
is careful business management controlling the way the brand expresses itself”
(Davis 23) Some of the things that Michael was able to have going for him, was
the facts that he actually know exactly what type of actor that he is and that
he was a character actor and could mold to any role possible. The downside to
that being a part of his brand was the fact that many people did not want to
work with him because his reputation is cloudy from the factors of him be a
diva on sets and not being able to get what it is that he wants. “Brand structure
and brand management have helped build businesses, market products and
services, and manage reputation” (Davis 25) Michael has
many different people that he is able to network with and his agent is not
really turning his back on him but more like allowing him to know that he needs
to change the way that he works with others and that he will never be able to
get a job in the USA.
Michael hears about a job that he wanted to audition
for and his agent was not happy at what Michael did so in the branding of Michael
he auditions for a role as a woman, keep to the factors that he is a character
actor. He was able to take his friend to the point of being in character that
he read for the same role that she was not able to get. Michael’s brand was a
plus at this time and he was able to show that he is able to react instead reacting
to the bad things that has happened.
If I was in the same situation as Michael I would go
the some extremes to be able to get a job.
“It is about creating an entity in the consumer’s mind so that they can see it.
They can see a representation but behind this representation what they actually
have is a whole series of images, beliefs and actions. Effective branding is
the means by which a brand can stay in a market longer and more profitably because
it’s been created properly” Michael Hockney, (Davis 31) I feel like I have
done so many random things already to be able to make my way to the point where
I stand now, that I should be able to do as much as it takes in order to get
the job of my dreams. As far a playing in a different role as Michael did I can
pretty much say I have been there and done that so it is not that much of a
problem for me to receive a job. I would have a positive shot at the start at
the bottom and the hopes of making my way up to the top.
Wednesday, September 10, 2014
How has Fashion Design and Creativity Changed You?
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On my
journey of the fashion industry and the outlook on fashion from my stand point
has been one that has changed over and over. Although I came into the fashion
world with one vision on how I would see fashion, but the more that I have been
able to be around other people that have the same passion for fashion that me share.
“Whenever you find yourself on the side
of the majority, it’s time to pause and reflect.” -Mark Twain Once I was able
to see that I could play with fashion the same way that other fashion students
were doing, it gave me the insurance that I am able to get away with a ton of
fashion trends and ideas that I would not wear during the daytime but maybe at
night. I was able to realize that I am able to use my own creativity to enhance
the great attributes in which I had going on in my life and how the way I handle
pain and sufferings that I had endured and turned those things into fashion.
“It's a new era in fashion - there are no rules. It's all about the
individual and personal style, wearing high-end, low-end, classic labels, and
up-and-coming designers all together.” Alexander McQueen
One of the
hardest things that I had to realize when it came to being in the fashion
industry with others was being with younger people and being able to keep up
with the younger trends that the younger generation has. Also the different
stand points that they share and express in a freely manner. I catch myself
being able to get ready for class differently when it comes to the way that I look
and also the way that I am showing off my brand and representing myself and
making sure that I am not giving off a bad representation for my brand. “True sadness is when someone still thinks you’re the
same person after all these years. They brand you because of their own ego,
fear and lack of spirituality. What's sadder is when they are Christian.” Shannon
L. Alder So the creativity and the fact that I can be
more of a free spirit, has given me a more positive look on how I put myself
together. Music has been a big helping point to the way that i have allowed fashion to change and develop and mold me to the strong well dressed young man that stands before you today. I tend to listen to more classic artist like: Babyface, Toni Braxton, Chante Moore, and Diana Ross. Things strong artist has been able to give me an outlook that i should change from a young man to a man and dress the part at all times for branding of myself. Wednesday, September 3, 2014
How to make it in America Analysis
Crisp is a company that is was started
by two young men, Ben and Cam in the inner city of New York. The creation of
the clothing was to launch off of an idea of creating a denim jean company. The
idea for the company came along from a roll of raw denim that was bought off of
a hot truck in the tracks of Brooklyn. “The
development of brands can be seen as a memetic one, and the people who create
and develop them are ‘memetic engineers” The company has one pair of denim
jeans that are the actual prototype and it was done wrong. But the start of the
clothing company is a line of shirts that was created on a vintage shirt. Crisp
has been in process for almost three months it seems and the company was launched
off the ground by money and investments from a loan shark and from an old
friend whom became a business partner later. The fashion style for the clothing
line is a nod to the fashions of New York in the 1970’s, with the street wear
vibe to it. The target demographic for the clothing has a target of younger
people that either has been to New York and they wanted something cooler than
the normal I heart New York shirts that are on every corner. “The home-grown
brand can play on the stereotypes and traditions which create a natural
affinity – even if they are inaccurate”
When it comes down to achieving
the goals that Crisp was trying to receive when they first started to launch
the clothing line was to actually become a front runner tin the denim jeans
area. Although the feelings were to be the best denim line the company had a
few miss haps that caused the company to focus on shirts rather than denim
jeans. The Only thing that they are able to hold on the table about the brand
of the company is the fact that they are able to stay with the vibe of a young
urban New York feel to the clothing line. If the company doesn’t work more on
creating positive relationships with other retailer’s and fashion designers it
could really make the future of Crisp more of an welting thing. The drive that the
company has will make it in the future for the next five years, but there could
be a few things that could make a problem. I think that if they had more advertising out
and more of a clear brand strategy of what it is that the company wants to do whether
denim and/or shirts and sweatshirts. “By
the 1950s brands were becoming ubiquitous, helped by an economic boom and the
advent of television advertising”.In the next five years Crisp would be in
[process still creating shirts and the creating cool logos that could go with
the shirts that they are trying to sell but the idea of the Crisp having a
denim department would not be launched off at all still.
Wednesday, August 27, 2014
Tim Horton
Tim Horton was defensive hockey player for the Toronto Maple Leaf playing 24 seasons and he is also the founder of the fast food chain Tim Horton. In 1964, Horton opened his first Tim Horton Doughnut Shop in Hamilton, Ontario on Ottawa Street. The shop is like a doughnut shop but it is also has a few food item selections that you could make but mainly in the doughnut and coffee world. Tim Horton’s has had a few other ventures into the hamburger world and trying to branch out in to the burgers and auto dealerships. It is also Canada's largest fast food service; at the end of 2013, it had 4,592 restaurants in Canada, 807 in the United States and 38 in the Persian Gulf region. It has expanded to actually become a café and a bake shop. “It is essential that you keep abreast of the latest developments in marketing, business and branding by reading trade journals”
On August 26, 2014, Burger King agreed to purchase Tim Horton’s
for US$11.4 billion; the combined company, which will be majority-owned by
Brazilian investment firm 3G Capital and remain based in Oakville, will be the
third-largest operator of fast food restaurants in the world. There
is at least one point in the history of any company when you have to change
dramatically to rise to the next level of performance. Miss that moment - and
you start to decline. Andy Grove
(Burger King, which said today it’s acquiring the Canadian
coffee-shop chain, has struggled to compete with McDonald’s Egg McMuffins and
Starbucks Corp.’s scones and lattes. While the companies don’t currently have
plans to mix products from the two chains, Tim Hortons would bring a coffee
brand that’s coveted by Canadians -- along with a smaller group of Americans.
Burger King may also be in a position to open Tim Hortons locations in the 98
countries where it operates.)
I feel as if the merger would be a great thing and it will
add to the success that Tim Horton has already and that the company could easily
help its self with the breakfast stand point. It will help Burger King out the
most on the stand point that the company is in a spot of not really having the
backing to be a front runner in the world of making tons of money from the breakfast
stand point. So this merger would be able to help both companies out. “The
process between client and agency is one of collective discovery: innovation
happens when business strategy and positioning are teamed with creative insight.
The only bad thing about the whole thing would be the fact if the companies
would take on like being in a different country but I also feel like the
branding of Tim Horton would be able to branch itself out better her in the
United States and make more people know who they are and what they stand for.
With the backing and knowing what how to make each business work for reach
other they stand a great chance at moving from third and fourth place to the
second spot on the charts.
Tuesday, August 26, 2014
Ferguson and Marketing
Within watching the hot topics from the
comic it showed that there is many ways that companies could market form the
way things are being handled in the case of Ferguson and Missouri. You have the police department walking around as if they are the military and it actually
has the public really scared to even walk down the streets. “Peaceful,
but high tension protests escalated into riots and looting when out of town
agitators and thugs started arriving. Looting and stealing innocent people's
property cannot ever be justified and it tainted the protester's message.
Speaking of out of town agitators, our own Councilwoman Attica Scott added some
unwelcome nonsense of her own intended to inflame the situation when she said,
"Police officers are paid by taxpayer dollars. The budget is approved by
some local government to then pay these individuals to kill our babies."
Ms. Scott, if you can't say something smarter than that, just shut up.”
Many have been affected by the many
other things in the community like the curfew that was taking into action a few
days after the riots. With the police officers having the handguns and the fire
power to actually go about things in a smart manner they are acting like the citizens in the taxpayers are nothing but animals. "He shot again and once my
friend felt that shot he turned around and put his hands in the air and started
to get down, and the officer still approached with his weapon drawn and fired
several more shots."( http://www.cbsnews.com/news/thousands-march-at-vigil-for-teen-killed-in-police-shooting)
Minority or not citizens are definitely outraged of this senseless act of
violence. One would think what else
would have happen to the boy if he tries to steal more than that. It is known to all that the police in every
state and country are there to “Serve and Protect.” In this instance, it is very hard to portray
that. According to the text, the key to good
product design, according to Jonathan Ive, Vice President of Design at Apple
Computer, is to care about what you are creating: “It is about focus and caring.
We know every bit of the product inside-out because we need to understand what
is possible. Bad products testify to people not caring. Our goal is to develop
the very best products we can. Some things you rely on intuitively to say ‘yes,
this is right’.” (More Than a Name 170)
In the actions of everything going on it
raises many issues that have minorities on edge and the government and the citizens
in an uproar from feeling like they are at prison camps rather than in a free
country. I think that if the world was to act like the other places in the
world and not sue for every little thing that is out there things would be ten
times better in the world. If we had people that focused more on like how a
group of inner city kids that play baseball at a YMCA made it to the nationals
for baseball and be happy about things like that.
Wednesday, August 13, 2014
Networking in America
On this episode of the Made in America the young men are out playing basketball with a few other guys that they know and just trying to network. “Fun is a way of enhancing the brand experience and giving a good impression” The guys are playing the game and Cam decides to become a ball hog and not pass the ball over the Ben in which shows that there is not much teamwork going on between the team. The guys are leaving from the game and they run into an old friend that Ben knew from the past and Cam ran to the guy and started to network with the guy and Cam started to push a little for a meeting with the guy. They get to the meeting and they are referred to go to show their product to a Korean buyer that is only in town every six months. Once they go get their prototype for the pants Ben is not happy and he tells Cam to go to the meeting himself if he wants. Cam goes to the meeting and he walks in and says hello to a few guys there but not really the time for him to be shy , but Cam was not networking at this moment in time when it really counts and he should network with the fellow designers that could be in a better place than him and could really help in the give information on to do's and dont's to be able to make it happen. Cam is there and Ben walks in the shows that they are a team and that he is all the way into the team and is not going to give up and he apologized for leaving him in the first place. The best thing that Ben did to help with the Crisp line was the fact that he had on one of his own designs and the Korean buyer was interested more into the shirt that Ben had on. “The successful uptake of technology relies on people buying it, and technology takes time to be accepted by the masses”
The buyer asked for a 300 item order by Wednesday of next week. Now the question is how to make this happen and which of their networks have worked out for the good? “Many new brands have succeeded by simply taking an existing product offer and repackaging it with extra and efficient services”
Hot Coffee
We have all heard all about it and we thought hey this has to be a scam and this lady is just trying to get some extra cash. Well the real story about the 81 old lady that sued McDonald’s about a cup of coffee that spilled on her lap that gave her 3rd degree burns on her legs. Useless lawsuit is one thing that many are saying about her and thinking that she was being greedy but they have no idea about what actually went on and the pain and sufferings that she had to conquer. The courts seem to be one spot that is a place that many civil people have access to and it allows many to not know about what is going on, and what we could actually sue for. Many have the thought that she was driving the car but she was not driving and she order her coffee and they pulled the car over so she could put her cream and sugar in her coffee and a short period of time later the coffee spilled all over her lap.
Liebeck vs. McDonald’s is the case that had changed
this ladies life, the company did not want to pay the lady at all and they only
wanted to give her only $800 dollars for the problem and that was not a great
thing for the brand of McDonald's. “The 18-24 youth market is wired,
educated, cynical and irrational. They’re into brand authenticity. They believe
that companies should give back something to the world in which they operate”
Shari Swan, Streative Branding 
The biggest misinforming thing about the
whole case was the fact that Americans think that it is just a lady trying to
get money for the coffee that burned her. With the coffee in the store that she
got the coffee from to burn she to the point that it did is more than the
proper temperatures that are to be at.
The company has over 700 burn cases on the coffee
burning people and it has to be more than just the few that has come out and
spoken out about the topic of the coffee being so hot. The company has ignored
many of the safety problems that the coffee that the company sells has is more than
the amount that. Lie beck only wanted to receive what was fair for the case of
how many coffees they sell. “They are targeting you as an individual – a
creative person who thinks for themselves” The Company started to realize
that they don’t really have to do much to acknowledge the case, but that they
have their brand and that was good enough. “Companies with too much power in
the supply chain can impede free trade and even free speech”
Wednesday, July 30, 2014
How to Make it in America Week 3
On this episode Ben and Cam actually decide to use
their superpowers for the good rather than the evil of the hustle. Ben used the
fact that Cam doesn't wake up and doesn't show up on time so he gave him a fake
time to show up for the pattern making meeting. Ben shows off the fact that he
is a valuable part in the whole plan of things on the fact that he is able the
talk about the denim and he has expressed that he is able to speak on the
product that he is trying to produce. Ben is trying to tell his point of view
about what he is trying to do for the Crisp denim line and everyone that he has
spoken with that knows him tell him that he has the drive to do the things that
he is talking about, but the follow through is something that hurts him at the
biggest hurting point for himself. In this episode you can notice that the guys
are now starting to get their hustle on and are willing to take risk on the
Crisp denim line. The guys have an idea to ask his father for money to help get
the prototype made for the jeans. They are told that they need to have $1500 to
get it made and put at the top of the list. Cam being the hustler he is, he
decides to take the old skateboard decks and try to sell them at the skate
park, when so guys told him that no one buys those boards anymore and that he
should go to the prep side of town and try to sell the decks top kids down
there. Ben and Cam both decides to take risk on getting the money for the jeans
that Ben willing offered his rent money, but Cam has already made enough money
to cover the start of the beginning. While sitting at the table Ben tells Cam
that he could not borrow the money from his dad and that is when they came to
the realization that they need to start on the business to get any type of ball
rolling.
Wednesday, July 23, 2014
More in America
On the journey of trying to start up there denim
line the guys decided to try and find a manufacture to produce their raw edge
denim from Japan. They go to a few stores trying to get the information for the
manufacture and they come across the store that the denim was supposed to go
to. The man at the store sends them on a wild goose chase that has they in Brooklyn
at a butcher shop. After, the random chase they go to their teacher and asked
him for a little bit of help.“Brands don’t just arrive out of nowhere. They are the product of a company vision” They got the right information from the teacher
and they started to put the networking that they are awesome at and they
started to go in the right direction. They once again got invited to another
party and they decided to go to the party and they leader in American fashion
is John Varvatos. They party is for John and they got introduced to him and
invited to come and drink with him. The best thing that they did was networked
with him and they sat at the table with John most of the night and ready to go
they decided to stand up and give a toast to John and the reply that John gave
back was the “What can I help you with, to get a toast like this” they ask for
just a little of his time. They went to John’s studio the next day and they
talked to the director of denim.“It is not just about the logo; it’s about the first six months. A lot of corporate identity projects fail because they are not set up properly” The worst thing that they did this time was
not having a plan, sample, or goal on how they want to have their denim line to
go when they went into the meeting at John’s studio. They did not receive the
best information from the meeting so they left and decided to continue with
their plan and more of anything they started to actually start on a plan.“A full understanding of the brand and its direction is needed to determine how far the identity should change. The designer is often fully involved in this process”
If they start on the business plan right now that it is the start of the plans to start on the plan the denim line. if they start on the plan right now that the moment it will start them on the move for the future .
If they start on the business plan right now that it is the start of the plans to start on the plan the denim line. if they start on the plan right now that the moment it will start them on the move for the future .
Tuesday, July 22, 2014
My Voice
I am Anthony T Ellis, I am very mature gentleman, who loves
to work as hard as possible at making sure my brand is as positive as possible.
I am a hardworking man that has been in the customer service field for more
than over 15 years. I have strive to be the best at all the avenues in any
career path in which I have been down. I have worked for many luxury brands
doing Visual Merchandising, and Merchandising. I have a strong view for details
to having things look clean and crisp. I have a great sense of independence at
getting my work done in a timely manner.
I am a great leader and I have great skills at motivating a team of
individuals to work together as one close team and not as a team of
individuals. I have worked together with different types of individuals from
different walks of life that are not of my own either religion, ethnic region,
and/or culture, and order to get things done to provide the best customer service
needed to get the job done within the best professional way there is. I have
strive to be the best Visual
Merchandiser there is in the field that I have chosen to drive myself
down that I have worked on many art styles and folding techniques to figure out
what is the best way for a customer to receive the meaning behind the product
in which I am working towards. I strive as hard as possible to try to make sure
that all the people around me have a very positive outlook on life and whatever
they are about to take on as a journey in life.
How to Make it in America
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