Tag Line

Come correct or don’t come to me at all, Respect is earned not just given, Life is serious and not a joking matter. Hard work is not an example of money, power, respect it is the way that change happens and movement touches others. 

When it comes to making the standards for yourself, your brand is one thing that is very important to the way that a company is ran and the way that a brand can be handled. Respect is the way that one is able to be able to have others look at them and the talents that a company. 

There is an acknowledgement by many corporations behind the brands that they have a duty to society, to the future of the planet and the people in it. The motive may sound altruistic, but it is simply sound business sense. The world’s future, according to environment experts and international organisations, is not looking too rosy: the global population increases at an alarming rate; there are huge divides between rich and poor; and climate change and poverty pose huge risks which could impede human progress. Not only this, but brands are responding to their audiences and their desire for brands to demonstrate responsible behaviour. (Davis 226)

Specialty and your Five Key Talents (Mission Statement)

Mission Statement

Come correct or don’t come to me at all, Respect is earned not just given, Life is serious and not a joking matter. Hard work is not an example of money, power, respect it is the way that change happens and movement touches others. 

Honest               Stylish            Confident 

           Creative             Leader                 Faithful 

I think that i am one person that has more honesty than the guy next to me when it comes down to the way I am me. When it comes down to people being able to become my friend or the way that people gravitate towards me are simply because I have the factor of being a honest and trustworthy person. “We have entered a humanitarian stage of brand evolution, moving from the ‘experience’ phase (what you’ll feel) to ‘identification’ (who you are)” (Davis 222) The tone of the brand is the main value that allows others to be able to know what they want from a brand. The Core Values that I have for myself in my brand are: Integrity, Passion, Loyal, Positive, Reliable and Respect. “The home-grown brand can play on the stereotypes and traditions which create a natural affinity – even if they are inaccurate” (Davis 224)

Without some of these values I would not be able to be able to have certain relationships and friend around me. When it comes to change with my brand it can happen but at the same time it is a certain amount of values that have to take action in order to be able to run.

Statement of Your Specialty

Once i have been able to compose my list of attributes down and i have been able to analyze them,“It can be easier to establish a new brand if there is a history of product or service experience which has already earned trust and credibility” (Davis 58-59)
 I have been able to realize and see that i am a person that has a statement that is brought up solely on having a strong and confident brand that is honest and loyal. I am naturally gifted making the people around me very happy and having them feed off the streetlights that i carry with me on a regular basis. “Brands can be structured into families with the parent brand as the ‘umbrella brand’ owning a number of sub-brands”

“Sub-brands can have identities that are stronger than the identity of the parent brand” (Davis 54-55)
if it was not for the way that i am able to carry myslef and with hold the way that i handle every single piece in my life, it is like when a company buys another company or the way that a company has smaller companies under them. “Parent brands are also becoming more prominent by promoting their ‘own brand’ products as brand extension” (Davis 53)

Top Five Talents

1. Honest 
2. Confident 
3. Loyal
4. Smart 
5. Respectful 

 Fun is something that you enjoy and it does not seem like work to at all. When i have these fives steps that are the great talents that i am able to do all the time many people around are able to feed off me in that aspects in life. I do these talents the best and tese talents are thte ones that stand out to me the best. 

“Although it might be tempting to go for the majority adopters who together form up to 70 per cent of potential consumers, the innovators and early adopters are vital as they are the people who will engage in the most essential type of viral marketing: word of mouth” (Davis 103-104)

Most things in life are on the 80 20 setup and the way that it come to me and the talents that i have are just like that each one is composed of 80 percent talent and 20 core values.  

THEORY: The Pareto Principle

About 80 per cent of the time you probably only wear 20 percent of the clothes you own. And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate.

When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably.

But is this relevant to brands such as Coca-Cola or Nike? After all, they sell to millions of individuals so surely they are all equally valuable? It is important to understand that the people who ultimately buy the product, the consumers, are not the original customers. From a brand’s point of view there is a big difference between customers and consumers. For example, the biggest bulk purchasers of Coke are supermarkets, fast food chains and cinemas, while Nike see their important customers as sports stores like JJB Sports in the UK and Footlocker in the USA. If one of those customers decides to stop selling a brand (or ‘de-list’ as it is known), it will be in trouble because they form an important part of the supply chain. Most brands are highly dependent on just a few major outlets. (Davis 98)

Talents

Honest               Stylish            Confident 

           Creative             Leader                 Faithful 

Over the past few years i have been referred to as different talents but since i was a child i was referred to as honest, stylish, smart, confident, leader, faithful. I have the talent and skills of being a guy that thinks out side of the box on the regular that i have been pleased with the features of having my honesty to be the thing that i do better than others.“In late 2004, I participated in a market research group for an established brand that was battling with how to reach a ‘young’ (up to 35 years old), savvy, wired audience – we all had broadbrand at home. Halfway through the research they showed us some TV ads, hoping we would recognise their own expensive ads. Not only were their ads not familiar, but people claimed either not to watch TV or not have seen the ads: ‘sorry I’ve been travelling’; ‘sorry I’ve been living in a different country for the past year’; ‘sorry I don’t watch TV much anymore’, were the responses. At which point the market researcher cried out: ‘None of you should have got through our screening process if you don’t watch TV!’ But perhaps that’s just the way things are now” Kim Temple, Blacks Market Research Group (Davis 109-110)

I think that i am one person that has more honesty than the guy next to me when it comes down to the way I am me. When it comes down to people being able to become my friend or the way that people gravitate towards me are simply because I have the factor of being a honest and trustworthy person. The tone of the brand is the main value that allows others to be able to know what they want from a brand. "Brand tone is the pitch at which the brand communicates to its audience. First impressions count for a lot – the way somebody speaks, the way they look, the people they associate with and their tone of voice, can create an impression that is hard to shake. It’s the same with brands. Tone comes through in both design and language and a brand’s tone can differentiate one brand from another when they’re in the same market." (Davis 86)

Passions

Knowing what it is that you actually like can be a little difficult at times. As people we wake up and do the same thing everyday and it is like clock work and we live our lives like we are zombies and we tend to not know what it is that we want from life. One thing that I know about myself is when I am doing my job of visual merchandising i feel so amazing and i feel like i a doing the best thing for my future. Day by day i use the skills and abilites that i have worked on for so many years and i love the way i get to work and do what i need to do and it is not work to me at all, it is more like having fun and chilling out. “With a product brand you can spend 75 per cent of your time, money and energy trying to influence customers and 25 per cent on everything else, while with a service brand you have to spend at least 50 per cent of your time and money influencing your own people. In order to get an effective service brand, people have to be taught to live the brand they work with” Wally Olins, On Brand 6 (Davis 117)

I love when i can wake up and i ca just create all day and not have to think to hard about anything to much but the way something looks. I love the way that i am able to pretty make up as i go and i am able to use the best side of my mind and be able to express the way that i am a creative person. “Brands will use clever communications, rather than their identity, to express their character because people are more interested in the brand’s attitude and impression” (Davis 135)

I have been able to take my brand and create it to be able show my skills and the feeling that i am able to wake up and move and to do what it is that i like and what keeps me moving. Money is not the biggest thing that matters when your having fun doing what you are loving when you are doing it. “The journey must balance what the brand is trying to achieve with how the customer will connect with the brand and participate at different points – the design team are the ‘scriptwriters’ who can guide them through a journey” (Davis 169)

pas·sion

 noun \ˈpa-shən\

: a strong feeling of enthusiasm or excitement for something or about doing something

: a strong feeling (such as anger) that causes you to act in a dangerous way

: a strong sexual or romantic feeling for someone

Core Values

What really matters to you at times can be the thing that makes or breaks the person and also the brand that they represent at times. Many have done it and it really comes down to the way you were brought up in life from family to the cultural values around you that you believe in. “The tone of a brand may change as the brand develops. It may speak differently to different audiences, but the character and values will remain consistent” (Davis 86-87) Simple things like SWOT are the way that a brand is able to have a brand with strengths and weakness in the brand.  

The Core Values that I have for myself in my brand are: Integrity, Passion, Loyal, Positive, Reliable and Respect. Without some of these values I would not be able to be able to have certain relationships and friend around me. When it comes to change with my brand it can happen but at the same time it is a crtian amount of values that have to take action in order to be able to run.

’As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding.” (Davis 74)

Primary "Products"

To have the ability to market yourself and to be able to have the proper skills of what it is that you stand for and how you perceive what it is you want out of life.“Brand structure and brand management have helped build businesses, market products and services, and manage reputation” (Davis 25)  The many skills that I have that are assets that helps with the way your brand is ran and the standards of the brand. When it comes to my brand I have the right amount of skill that can offer the best services that can cater to any generation and/or social group.  “In the 21st century, brands now play to people of every generation, social class and culture” (Davis 21) I have the services that I am able to offer keen skills of being a visual merchandiser for the past few years that I have been able  learn many things along the way. The activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. 

“Good branding is about pushing the creative boundaries within the context of the business of the brand. It is about understanding business. It is about creating stories “Iain Ellwood, Interbrand (Davis 24) 

The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Over the years of being around the field I have been able to become a manager and I have been able to coach several employees on the skills of the trade. producing design ideas for displays and developing floor plans, or following a company plan, creating special displays to promote a specific product or offer, drawing designs and plans by hand or computer, deciding how to use space and lighting creatively, making best use of a store's space and layout, creating branded visual merchandising packs to send to each branch of a store, giving feedback to head office and buying teams, setting up displays, dressing dummies and arranging screens, fabric and posters, sourcing display materials and hiring, borrowing or making props, making sure that prices and other required details can be seen, teaching sales staff how goods should be displayed, taking down old displays. I have been able to offer those skills and over the years anyone can be able to handle that and be able to do the same thing.

What would you Do ????

When it comes down to Michael and how he was able to have the passion for what his own brand was he showed a ton of dedication and tenacity for his acting career. “Behind the brand is careful business management controlling the way the brand expresses itself” (Davis 23) Some of the things that Michael was able to have going for him, was the facts that he actually know exactly what type of actor that he is and that he was a character actor and could mold to any role possible. The downside to that being a part of his brand was the fact that many people did not want to work with him because his reputation is cloudy from the factors of him be a diva on sets and not being able to get what it is that he wants. “Brand structure and brand management have helped build businesses, market products and services, and manage reputation” (Davis 25) Michael has many different people that he is able to network with and his agent is not really turning his back on him but more like allowing him to know that he needs to change the way that he works with others and that he will never be able to get a job in the USA.

Michael hears about a job that he wanted to audition for and his agent was not happy at what Michael did so in the branding of Michael he auditions for a role as a woman, keep to the factors that he is a character actor. He was able to take his friend to the point of being in character that he read for the same role that she was not able to get. Michael’s brand was a plus at this time and he was able to show that he is able to react instead reacting to the bad things that has happened.

If I was in the same situation as Michael I would go the some extremes to be able to get a job. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” Michael Hockney, (Davis 31) I feel like I have done so many random things already to be able to make my way to the point where I stand now, that I should be able to do as much as it takes in order to get the job of my dreams. As far a playing in a different role as Michael did I can pretty much say I have been there and done that so it is not that much of a problem for me to receive a job. I would have a positive shot at the start at the bottom and the hopes of making my way up to the top. 

How has Fashion Design and Creativity Changed You?

On my journey of the fashion industry and the outlook on fashion from my stand point has been one that has changed over and over. Although I came into the fashion world with one vision on how I would see fashion, but the more that I have been able to be around other people that have the same passion for fashion that me share. “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” -Mark Twain Once I was able to see that I could play with fashion the same way that other fashion students were doing, it gave me the insurance that I am able to get away with a ton of fashion trends and ideas that I would not wear during the daytime but maybe at night. I was able to realize that I am able to use my own creativity to enhance the great attributes in which I had going on in my life and how the way I handle pain and sufferings that I had endured and turned those things into fashion.  “It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.” Alexander McQueen

One of the hardest things that I had to realize when it came to being in the fashion industry with others was being with younger people and being able to keep up with the younger trends that the younger generation has. Also the different stand points that they share and express in a freely manner. I catch myself being able to get ready for class differently when it comes to the way that I look and also the way that I am showing off my brand and representing myself and making sure that I am not giving off a bad representation for my brand. “True sadness is when someone still thinks you’re the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.” Shannon L. Alder  So the creativity and the fact that I can be more of a free spirit, has given me a more positive look on how I put myself together. Music has been a big helping point to the way that i have allowed fashion to change and develop and mold me to the strong well dressed young man that stands before you today. I tend to listen to more classic artist like: Babyface, Toni Braxton, Chante Moore, and Diana Ross. Things strong artist has been able to give me an outlook that i should change from a young man to a man and dress the part at all times for branding of myself. 

How to make it in America Analysis

Crisp is a company that is was started by two young men, Ben and Cam in the inner city of New York. The creation of the clothing was to launch off of an idea of creating a denim jean company. The idea for the company came along from a roll of raw denim that was bought off of a hot truck in the tracks of Brooklyn. “The development of brands can be seen as a memetic one, and the people who create and develop them are ‘memetic engineers” The company has one pair of denim jeans that are the actual prototype and it was done wrong. But the start of the clothing company is a line of shirts that was created on a vintage shirt. Crisp has been in process for almost three months it seems and the company was launched off the ground by money and investments from a loan shark and from an old friend whom became a business partner later. The fashion style for the clothing line is a nod to the fashions of New York in the 1970’s, with the street wear vibe to it. The target demographic for the clothing has a target of younger people that either has been to New York and they wanted something cooler than the normal I heart New York shirts that are on every corner. “The home-grown brand can play on the stereotypes and traditions which create a natural affinity – even if they are inaccurate”

When it comes down to achieving the goals that Crisp was trying to receive when they first started to launch the clothing line was to actually become a front runner tin the denim jeans area. Although the feelings were to be the best denim line the company had a few miss haps that caused the company to focus on shirts rather than denim jeans. The Only thing that they are able to hold on the table about the brand of the company is the fact that they are able to stay with the vibe of a young urban New York feel to the clothing line. If the company doesn’t work more on creating positive relationships with other retailer’s and fashion designers it could really make the future of Crisp more of an welting thing. The drive that the company has will make it in the future for the next five years, but there could be a few things that could make a problem.  I think that if they had more advertising out and more of a clear brand strategy of what it is that the company wants to do whether denim and/or shirts and sweatshirts. “By the 1950s brands were becoming ubiquitous, helped by an economic boom and the advent of television advertising”.In the next five years Crisp would be in [process still creating shirts and the creating cool logos that could go with the shirts that they are trying to sell but the idea of the Crisp having a denim department would not be launched off at all still.