Tag Line

Come correct or don’t come to me at all, Respect is earned not just given, Life is serious and not a joking matter. Hard work is not an example of money, power, respect it is the way that change happens and movement touches others. 

When it comes to making the standards for yourself, your brand is one thing that is very important to the way that a company is ran and the way that a brand can be handled. Respect is the way that one is able to be able to have others look at them and the talents that a company. 

There is an acknowledgement by many corporations behind the brands that they have a duty to society, to the future of the planet and the people in it. The motive may sound altruistic, but it is simply sound business sense. The world’s future, according to environment experts and international organisations, is not looking too rosy: the global population increases at an alarming rate; there are huge divides between rich and poor; and climate change and poverty pose huge risks which could impede human progress. Not only this, but brands are responding to their audiences and their desire for brands to demonstrate responsible behaviour. (Davis 226)

Specialty and your Five Key Talents (Mission Statement)

Mission Statement

Come correct or don’t come to me at all, Respect is earned not just given, Life is serious and not a joking matter. Hard work is not an example of money, power, respect it is the way that change happens and movement touches others. 

Honest               Stylish            Confident 

           Creative             Leader                 Faithful 

I think that i am one person that has more honesty than the guy next to me when it comes down to the way I am me. When it comes down to people being able to become my friend or the way that people gravitate towards me are simply because I have the factor of being a honest and trustworthy person. “We have entered a humanitarian stage of brand evolution, moving from the ‘experience’ phase (what you’ll feel) to ‘identification’ (who you are)” (Davis 222) The tone of the brand is the main value that allows others to be able to know what they want from a brand. The Core Values that I have for myself in my brand are: Integrity, Passion, Loyal, Positive, Reliable and Respect. “The home-grown brand can play on the stereotypes and traditions which create a natural affinity – even if they are inaccurate” (Davis 224)

Without some of these values I would not be able to be able to have certain relationships and friend around me. When it comes to change with my brand it can happen but at the same time it is a certain amount of values that have to take action in order to be able to run.

Statement of Your Specialty

Once i have been able to compose my list of attributes down and i have been able to analyze them,“It can be easier to establish a new brand if there is a history of product or service experience which has already earned trust and credibility” (Davis 58-59)
 I have been able to realize and see that i am a person that has a statement that is brought up solely on having a strong and confident brand that is honest and loyal. I am naturally gifted making the people around me very happy and having them feed off the streetlights that i carry with me on a regular basis. “Brands can be structured into families with the parent brand as the ‘umbrella brand’ owning a number of sub-brands”

“Sub-brands can have identities that are stronger than the identity of the parent brand” (Davis 54-55)
if it was not for the way that i am able to carry myslef and with hold the way that i handle every single piece in my life, it is like when a company buys another company or the way that a company has smaller companies under them. “Parent brands are also becoming more prominent by promoting their ‘own brand’ products as brand extension” (Davis 53)

Top Five Talents

1. Honest 
2. Confident 
3. Loyal
4. Smart 
5. Respectful 

 Fun is something that you enjoy and it does not seem like work to at all. When i have these fives steps that are the great talents that i am able to do all the time many people around are able to feed off me in that aspects in life. I do these talents the best and tese talents are thte ones that stand out to me the best. 

“Although it might be tempting to go for the majority adopters who together form up to 70 per cent of potential consumers, the innovators and early adopters are vital as they are the people who will engage in the most essential type of viral marketing: word of mouth” (Davis 103-104)

Most things in life are on the 80 20 setup and the way that it come to me and the talents that i have are just like that each one is composed of 80 percent talent and 20 core values.  

THEORY: The Pareto Principle

About 80 per cent of the time you probably only wear 20 percent of the clothes you own. And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate.

When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably.

But is this relevant to brands such as Coca-Cola or Nike? After all, they sell to millions of individuals so surely they are all equally valuable? It is important to understand that the people who ultimately buy the product, the consumers, are not the original customers. From a brand’s point of view there is a big difference between customers and consumers. For example, the biggest bulk purchasers of Coke are supermarkets, fast food chains and cinemas, while Nike see their important customers as sports stores like JJB Sports in the UK and Footlocker in the USA. If one of those customers decides to stop selling a brand (or ‘de-list’ as it is known), it will be in trouble because they form an important part of the supply chain. Most brands are highly dependent on just a few major outlets. (Davis 98)

Talents

Honest               Stylish            Confident 

           Creative             Leader                 Faithful 

Over the past few years i have been referred to as different talents but since i was a child i was referred to as honest, stylish, smart, confident, leader, faithful. I have the talent and skills of being a guy that thinks out side of the box on the regular that i have been pleased with the features of having my honesty to be the thing that i do better than others.“In late 2004, I participated in a market research group for an established brand that was battling with how to reach a ‘young’ (up to 35 years old), savvy, wired audience – we all had broadbrand at home. Halfway through the research they showed us some TV ads, hoping we would recognise their own expensive ads. Not only were their ads not familiar, but people claimed either not to watch TV or not have seen the ads: ‘sorry I’ve been travelling’; ‘sorry I’ve been living in a different country for the past year’; ‘sorry I don’t watch TV much anymore’, were the responses. At which point the market researcher cried out: ‘None of you should have got through our screening process if you don’t watch TV!’ But perhaps that’s just the way things are now” Kim Temple, Blacks Market Research Group (Davis 109-110)

I think that i am one person that has more honesty than the guy next to me when it comes down to the way I am me. When it comes down to people being able to become my friend or the way that people gravitate towards me are simply because I have the factor of being a honest and trustworthy person. The tone of the brand is the main value that allows others to be able to know what they want from a brand. "Brand tone is the pitch at which the brand communicates to its audience. First impressions count for a lot – the way somebody speaks, the way they look, the people they associate with and their tone of voice, can create an impression that is hard to shake. It’s the same with brands. Tone comes through in both design and language and a brand’s tone can differentiate one brand from another when they’re in the same market." (Davis 86)

Passions

Knowing what it is that you actually like can be a little difficult at times. As people we wake up and do the same thing everyday and it is like clock work and we live our lives like we are zombies and we tend to not know what it is that we want from life. One thing that I know about myself is when I am doing my job of visual merchandising i feel so amazing and i feel like i a doing the best thing for my future. Day by day i use the skills and abilites that i have worked on for so many years and i love the way i get to work and do what i need to do and it is not work to me at all, it is more like having fun and chilling out. “With a product brand you can spend 75 per cent of your time, money and energy trying to influence customers and 25 per cent on everything else, while with a service brand you have to spend at least 50 per cent of your time and money influencing your own people. In order to get an effective service brand, people have to be taught to live the brand they work with” Wally Olins, On Brand 6 (Davis 117)

I love when i can wake up and i ca just create all day and not have to think to hard about anything to much but the way something looks. I love the way that i am able to pretty make up as i go and i am able to use the best side of my mind and be able to express the way that i am a creative person. “Brands will use clever communications, rather than their identity, to express their character because people are more interested in the brand’s attitude and impression” (Davis 135)

I have been able to take my brand and create it to be able show my skills and the feeling that i am able to wake up and move and to do what it is that i like and what keeps me moving. Money is not the biggest thing that matters when your having fun doing what you are loving when you are doing it. “The journey must balance what the brand is trying to achieve with how the customer will connect with the brand and participate at different points – the design team are the ‘scriptwriters’ who can guide them through a journey” (Davis 169)

pas·sion

 noun \ˈpa-shən\

: a strong feeling of enthusiasm or excitement for something or about doing something

: a strong feeling (such as anger) that causes you to act in a dangerous way

: a strong sexual or romantic feeling for someone

Core Values

What really matters to you at times can be the thing that makes or breaks the person and also the brand that they represent at times. Many have done it and it really comes down to the way you were brought up in life from family to the cultural values around you that you believe in. “The tone of a brand may change as the brand develops. It may speak differently to different audiences, but the character and values will remain consistent” (Davis 86-87) Simple things like SWOT are the way that a brand is able to have a brand with strengths and weakness in the brand.  

The Core Values that I have for myself in my brand are: Integrity, Passion, Loyal, Positive, Reliable and Respect. Without some of these values I would not be able to be able to have certain relationships and friend around me. When it comes to change with my brand it can happen but at the same time it is a crtian amount of values that have to take action in order to be able to run.

’As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding.” (Davis 74)